Narratives
Catalog of narrative templates available in the openpresentation.org catalog. Each entry is a lightweight summary; full beat definitions live in the per-template JSON files alongside this index. Entries are grouped by usage: foundational arcs first, then pitches, sales and GTM, strategy and consulting, storytelling, keynotes and inspiration, rhythm-of-business reviews, data-driven analyses, and workforce reviews.
Entries
problem-solution
Problem → Solution
Classic business arc: name the pain, raise the stakes, present your fix, show how it works, prove it, ask.
scqa
SCQA (Situation–Complication–Question–Answer)
Minto's pyramid principle: surface the recommendation up front, then layer key arguments and supporting evidence beneath it.
strategic-narrative
Strategic Narrative
Change-driven sales/founder arc: a tectonic shift creates winners and losers, and your product is the way to land in the winners' camp.
golden-circle
Golden Circle (Why / How / What)
Sinek's keynote arc: lead with belief, follow with method, finish with proof.
conference-talk
Conference Talk
Stage-talk arc for industry events: hook, promise, evidence, mechanism, application, recap.
transformation-arc
Transformation Arc (Before / After / Bridge)
Marketing-copy arc adapted for slides: paint the painful before, contrast the vivid after, deliver the bridge between them.
pitch-deck
Startup Pitch Deck
Canonical investor-pitch arc drawn from Sequoia and YC templates; optimized for 10–20 minute meetings.
early-startup-pitch
Early-Stage Startup Pitch
Seed and pre-seed pitch arc tuned for vision-heavy stories where revenue and traction are still thin.
venture-pitch
Venture Pitch
Series A/B fundraising arc structured around the canonical investor questions.
persuasive-sales
Persuasive Sales
Top-of-funnel sales arc anchored in market change, leading to your unique capabilities, supported by proof, ending with a clear ask.
company-intro
Company Intro
Standard company-overview deck: who you are, what's distinctive, who you serve, why they win.
marketing-strategy
Marketing Strategy
Comprehensive go-to-market strategy arc structured around the 4Ps; for category launches and annual plans.
product-launch
Product Launch
Persuasive launch arc: brand, promise, conflict, stakes, reveal, raised stakes, sell, call to action.
strategic-advisory
Strategic Advisory
Consulting-style advisory deck applying Minto's pyramid: title, SCQ, answer, three argued points, summary.
challenge-resolution
Challenge → Resolution
Identify a current business challenge, trace its origins, and recommend an actionable resolution.
project-proposal
Project Proposal
Internal proposal arc for greenlighting a project: hook, problem, idea, benefits, justification, plan, timeline, risks, outlook, ask.
failure-analysis
Failure Analysis
Walk through what went wrong, why, and what changes — a structured post-mortem for stakeholder reviews.
classic-story
Classic Story
Movie-style narrative arc applied to any topic: open the scene, introduce the villain, raise the stakes, send in the hero, deliver the plan, close with hope.
business-narrative
Business Narrative
Tell a business strategy or solution as a story: setting, challenge, tension, hero, plan, outcome.
rags-to-riches
Rags to Riches
Underdog journey from initial failure to eventual success — for founder stories and brand stories where the lesson is grit.
underdog-victory
Underdog Victory
Story arc of someone or something overlooked who triumphs in the end — for founder narratives and team-building decks.
survival-story
Survival Story
Narrative arc of overcoming adversity through determination — for brand stories and leadership talks where the lesson lives in the comeback.
educate
Educate
Engaging-explainer arc inspired by Mary Roach: surprise, evidence, anecdote, scrutiny, memorable insight.
persuade
Persuade
Argument-driven keynote arc inspired by Ken Robinson: grip, challenge, story, statistic, revelation, proposal, question.
reveal
Reveal
Insight-driven keynote arc inspired by Amy Cuddy: connect through story, ground in research, advise, demonstrate authenticity.
justice
Justice
Advocacy arc inspired by 'I Have a Dream': inequality, dream, urgency, unity, call to action, hope.
innovation
Innovation
Keynote-style product reveal inspired by Steve Jobs's 2007 iPhone launch: stage, reveal, demonstrate, wow, differentiate, recategorize.
focus
Focus
Long-term, principle-driven business arc inspired by Bezos's 1997 shareholder letter: focus, performance, framework, discipline.
qbr
Quarterly Business Review
Standard internal QBR arc: recap, performance, wins, challenges, insights, plan, risks, asks.
business-review
Business Review
Full-loop review of recent activities — closer to a customer-facing or partner-facing relationship review than a status update.
board-meeting
Board Meeting
Comprehensive board update covering CEO commentary, key metrics, financials, functional updates, and forward-looking topics.
weekly-progress
Weekly Progress
Tight rhythm-of-business arc for weekly progress reports — designed for fifteen-to-thirty-minute team check-ins.
status-update
Status Update
Concise progress-report arc for keeping a stakeholder informed: headline, brief, progress, results, plan, feedback.
performance-review
Performance Review
Analytical review of individual, team, or company performance grounded in metrics and adjustments for the next period.
survey-analysis
Survey Analysis
Structured walk-through of survey results: topic, executive summary, methodology, findings, analysis, implications, recommendations.
trend-analysis
Trend Analysis
Identify and discuss data-driven patterns to understand performance and forecast what's next.
employee-review
Employee Review
Constructive performance-review arc that recognizes work, gives candid feedback, and sets growth goals together.
performance-improvement-plan
Performance Improvement Plan
Structured PIP arc that helps a struggling employee see expectations, understand the gap, and walk a credible improvement path.
capacity-planning
Capacity Planning
Workforce and operational capacity-planning arc: kickoff, urgency, current state, projection, tactics, implementation, revision.
Source
This catalog renders from spec/catalogs/narratives/index.json. Each card links to a record detail page and to the corresponding raw JSON in the canonical OPF repository.