Project Proposal

{
  "$schema": "https://openpresentation.org/schema/opf-narrative/v1",
  "id": "project-proposal",
  "name": "Project Proposal",
  "summary": "Internal proposal arc for greenlighting a project: hook, problem, idea, benefits, justification, plan, timeline, risks, outlook, ask. Designed to take a sponsor from 'never heard of this' to 'approved' inside a single meeting.",
  "audienceFit": [
    "executives",
    "sponsors",
    "managers",
    "internal-teams"
  ],
  "durationRange": {
    "minMinutes": 15,
    "maxMinutes": 45
  },
  "tags": [
    "management",
    "proposal",
    "internal",
    "planning"
  ],
  "beats": [
    {
      "id": "elevator-pitch",
      "name": "Elevator Pitch",
      "description": "Open with the proposal in one slide: the project name, the audience, the goal, and the headline benefit. If a sponsor reads only this slide, they should still know what they're being asked to approve.",
      "instructions": "Audience hook & objectives",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "problem-statement",
      "name": "Problem Statement",
      "description": "Articulate the problem this project solves and why it deserves resources now. Tie it to a known business goal or pain. Vague problems produce vague approvals.",
      "instructions": "Highlight struggles & project necessity",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "core-concept",
      "name": "Core Concept",
      "description": "Describe the central idea of the project in plain language. The 'what' before the 'how.' A reader should be able to repeat the concept in one sentence after this slide.",
      "instructions": "Share actionable idea",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "benefits",
      "name": "Benefits",
      "description": "Quantify the impact: revenue, cost, risk, customer, capability. Use numbers where possible and clear comparisons where not. Each benefit should map to a metric the sponsor cares about.",
      "instructions": "Spotlight key metrics",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "justification",
      "name": "Justification",
      "description": "Connect the project to broader strategy, OKRs, or constraints the audience already cares about. Show why this project is more important than the alternatives competing for the same resources.",
      "instructions": "Strategic alignment & significance",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "approach",
      "name": "Approach",
      "description": "Lay out how the project will be executed: the solution, the team shape, the budget envelope. Enough detail to feel credible, not so much that it pre-commits to choices that will mature in flight.",
      "instructions": "Solution, resources, & budget",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "timeline",
      "name": "Timeline",
      "description": "Show the project phases on a timeline, with major milestones and decision points marked. Sponsors are buying a sequence of bets, not a single launch — make those bets visible.",
      "instructions": "Outline project phases",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "risks",
      "name": "Risks",
      "description": "Name the top risks honestly and pair each with a mitigation or open question. Listing risks without mitigations signals you haven't thought it through; hiding risks signals worse.",
      "instructions": "Consider potential challenges",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "outlook",
      "name": "Outlook",
      "description": "Paint the picture of what the organization looks like a quarter or year after the project ships. Stretch beyond the immediate deliverable to the second-order benefits.",
      "instructions": "Envision project impact",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "wrap-up",
      "name": "Wrap Up",
      "description": "Recap the proposal and state the specific decision you're asking for: approval, budget, headcount, sponsorship. Make it easy to say yes today.",
      "layoutHint": "title-left",
      "instructions": "Summarize & persuade",
      "slideType": "text"
    }
  ]
}