Change Story

{
  "$schema": "https://openpresentation.org/schema/opf-narrative/v1",
  "id": "change-story",
  "name": "Change Story",
  "summary": "A change management narrative that addresses the emotional and rational objections employees face when asked to change.",
  "description": "A change management narrative that addresses the emotional and rational objections people face when asked to change. Establish the burning platform, explain why the timing is urgent, show the chosen path and the alternatives it was chosen over, make the stakes concrete for the organization, the team, and individuals, and close on a shared vision in which the audience is the protagonist. The tone is motivational and empathetic: it acknowledges that change is hard while building conviction. Best for organizational change, transformation announcements, restructuring communications, and all-hands meetings; typical decks run 8-15 slides.",
  "audienceFit": [
    "employees",
    "team-leads",
    "cross-functional-teams"
  ],
  "duration": {
    "min": 15,
    "max": 45
  },
  "tags": [
    "change-management",
    "transformation",
    "internal",
    "alignment"
  ],
  "beats": [
    {
      "id": "why-change",
      "name": "Why Change",
      "description": "Acknowledge the current state and the external or internal forces requiring change. Don't skip the burning platform.",
      "instructions": "Explain why the current state cannot continue.",
      "type": "text",
      "layout": "two-column"
    },
    {
      "id": "why-now",
      "name": "Why Now",
      "description": "Explain the urgency. What changes if we wait? What window is closing?",
      "instructions": "Make the timing urgent and concrete.",
      "type": "metric",
      "layout": "metrics"
    },
    {
      "id": "why-this-way",
      "name": "Why This Way",
      "description": "Show that alternatives were considered. Build trust by demonstrating thoughtful decision-making.",
      "instructions": "Describe the proposed path and why it fits.",
      "type": "timeline",
      "layout": "timeline"
    },
    {
      "id": "whats-at-stake",
      "name": "What's at Stake",
      "description": "Make consequences concrete for the organization, the team, and individuals. Avoid abstract language.",
      "instructions": "Show the risks and rewards attached to the choice.",
      "type": "text",
      "layout": "two-column"
    },
    {
      "id": "how-we-win-together",
      "name": "How We Win Together",
      "description": "Paint a shared vision of success. Make the audience the protagonist of the new story.",
      "instructions": "Close with shared ownership and first commitments.",
      "type": "text",
      "layout": "list"
    }
  ]
}