Trend Analysis

{
  "$schema": "https://openpresentation.org/schema/opf-narrative/v1",
  "id": "trend-analysis",
  "name": "Trend Analysis",
  "summary": "Identify and discuss data-driven patterns to understand performance and forecast what's next. Useful for market reviews, strategic outlooks, and any deck where the audience must act on a direction-of-travel call.",
  "audienceFit": [
    "executives",
    "analysts",
    "leadership"
  ],
  "durationRange": {
    "minMinutes": 15,
    "maxMinutes": 45
  },
  "tags": [
    "data-driven",
    "forecasting",
    "strategy",
    "analysis"
  ],
  "beats": [
    {
      "id": "introduction",
      "name": "Introduction",
      "description": "Open by establishing why this trend matters now. Tie it to a decision on the table or a forecast that's about to be made. Trends without consequences are filler.",
      "instructions": "Ignite interest, establish significance",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "historical-comparison",
      "name": "Historical Comparison",
      "description": "Contrast current data with the relevant past. Pick the comparison window that makes the trend visible without cherry-picking. Be honest about base effects.",
      "instructions": "Contrast current and past data",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "pattern-identification",
      "name": "Pattern Identification",
      "description": "Name the recurring outcome you've spotted. Use one or two strong charts that show the pattern unambiguously. Avoid overclaiming significance from a small N.",
      "instructions": "Point out recurring outcomes",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "future-prediction",
      "name": "Future Prediction",
      "description": "Project where the trend leads if it continues. Show the forecast and the confidence interval. State the assumptions that would have to break for the prediction to fail.",
      "instructions": "Predict using established patterns",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "action-plan",
      "name": "Action Plan",
      "description": "Translate the prediction into the strategy it implies. Specific actions, sequenced. Each action should map to a particular reading of the trend, not a generic best practice.",
      "instructions": "Strategies based on prediction",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "implementation",
      "name": "Implementation",
      "description": "Walk through how the actions get executed: owners, milestones, monitoring. The audience should leave understanding what to do tomorrow, not just what to think about.",
      "instructions": "Discuss strategy execution",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "conclusion",
      "name": "Conclusion",
      "description": "Recap the trend, the forecast, and the recommended action. End with the leading indicator you'll watch to know if the call is right.",
      "layoutHint": "title-left",
      "instructions": "Summarize key points",
      "slideType": "text"
    }
  ]
}