Early-Stage Startup Pitch

{
  "$schema": "https://openpresentation.org/schema/opf-narrative/v1",
  "id": "early-startup-pitch",
  "name": "Early-Stage Startup Pitch",
  "summary": "Seed and pre-seed pitch arc tuned for vision-heavy stories where revenue and traction are still thin. Anchors the narrative in market change, founder insight, and credible early signal — not metrics yet.",
  "audienceFit": [
    "seed-investors",
    "angels",
    "advisors"
  ],
  "durationRange": {
    "minMinutes": 10,
    "maxMinutes": 20
  },
  "tags": [
    "startup",
    "fundraising",
    "seed",
    "pitch"
  ],
  "beats": [
    {
      "id": "logo",
      "name": "Logo",
      "description": "Cover slide with the company name, logo, and one-line positioning. Simple, branded, confident.",
      "layoutHint": "title-left",
      "instructions": "Establish presence",
      "slideType": "text"
    },
    {
      "id": "monumental-change",
      "name": "Monumental Change",
      "description": "Open by naming a large, undeniable shift in the world. Tech, regulatory, behavioral. The shift is the reason this company exists — investors should feel its weight before they hear about the product.",
      "instructions": "Highlight market transformation",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "past-struggle",
      "name": "Past Struggle",
      "description": "Show what the world tried to do about the problem before the shift, and why those approaches fell short. Honest credit to predecessors makes the new game more credible.",
      "instructions": "Emphasize previous challenges",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "innovative-breakthrough",
      "name": "Innovative Breakthrough",
      "description": "Present the founding insight or breakthrough that makes a new approach possible. This is the 'secret' the company is built on — name it plainly.",
      "instructions": "Present innovative solution",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "unique-offering",
      "name": "Unique Offering",
      "description": "Detail the product or service. Lead with the customer-visible thing they touch; the architecture can wait. Show why this offering is structurally different from the past struggle.",
      "instructions": "Detail product or service",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "costly-issues",
      "name": "Costly Issues",
      "description": "Quantify the pain customers experience without your offering. Time, dollars, opportunity cost. Specific numbers convert sympathy into urgency.",
      "instructions": "Quantify problems faced",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "effective-solutions",
      "name": "Effective Solutions",
      "description": "Demonstrate the customer outcome your offering produces. Before/after numbers from early users, even small N. Early-stage pitches are won by leading indicators, not by trailing ones.",
      "instructions": "Demonstrate benefits",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "unit-economics",
      "name": "Unit Economics",
      "description": "Explain the financial model. Cost to acquire, gross margin, payback. Investors don't expect maturity — they expect that you've thought about it.",
      "instructions": "Explain financial model",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "talented-team",
      "name": "Talented Team",
      "description": "Introduce the founders and key early hires. Show why this team uniquely sees and can execute on this opportunity. Insight beats résumé at the seed stage.",
      "instructions": "Introduce key players",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "traction",
      "name": "Traction",
      "description": "Showcase the early signal: pilots, design partners, waitlist, retention data, anything credible. Frame it honestly — investors at this stage discount inflation aggressively.",
      "instructions": "Showcase accomplishments",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "investment-opportunity",
      "name": "Investment Opportunity",
      "description": "Detail the round size, structure, and use of funds. Tie the raise to specific milestones it takes the company to. Specificity here signals operational maturity.",
      "instructions": "Detail funding needs",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "closing-logo",
      "name": "Closing Logo",
      "description": "Close on the brand and contact info. Leave the room with the line you most want repeated when the partner pitches you to the rest of the firm.",
      "layoutHint": "title-left",
      "instructions": "Leave a lasting impression",
      "slideType": "text"
    }
  ]
}