Focus

{
  "$schema": "https://openpresentation.org/schema/opf-narrative/v1",
  "id": "focus",
  "name": "Focus",
  "summary": "Long-term, principle-driven business arc inspired by Jeff Bezos's 1997 letter to shareholders: name the focus, account for performance, articulate the framework, and commit to the discipline that will keep the company on track. For founder letters, all-hands narratives, and any deck where the audience needs to feel the through-line.",
  "audienceFit": [
    "shareholders",
    "leadership",
    "all-hands",
    "board"
  ],
  "durationRange": {
    "minMinutes": 20,
    "maxMinutes": 45
  },
  "tags": [
    "inspirational",
    "leadership",
    "principles",
    "all-hands"
  ],
  "beats": [
    {
      "id": "welcome",
      "name": "Welcome",
      "description": "Open with a brief framing of what this update is for and what you intend to leave the audience with. Set the tone — long-term, candid, principle-driven.",
      "instructions": "Overview and objectives",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "accomplishments",
      "name": "Accomplishments",
      "description": "Showcase the period's most material wins, briefly. The audience came for what's next; wins earn permission for the harder slides ahead, but they aren't the headline.",
      "instructions": "Showcase recent achievements",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "potential",
      "name": "Potential",
      "description": "Detail the market and customer opportunities ahead. Size them honestly and connect them to the work already underway. Potential without specifics reads as wishful.",
      "instructions": "Detail market opportunities",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "competitive-edge",
      "name": "Competitive Edge",
      "description": "Reveal the strategic positioning that gives the business its advantage. Frame it as a structural moat, not a list of features. The audience should be able to repeat the moat in their own words.",
      "instructions": "Reveal strategic positioning",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "long-term-vision",
      "name": "Long-Term Vision",
      "description": "Emphasize the long-term view that anchors decisions. Quarters serve years; years serve decades. Anchor the audience in the time horizon you actually run the business on.",
      "instructions": "Emphasize focused future orientation",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "performance-metrics",
      "name": "Performance Metrics",
      "description": "Illuminate the indicators that show the long-term thesis is working. Choose metrics that compound — retention, NPS, unit economics — over those that flatter.",
      "instructions": "Illuminate growth indicators",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "growth-achievement",
      "name": "Growth Achievement",
      "description": "Certify the tangible progress against the long-term plan. Year-over-year, cohort behavior, expanded reach. Growth, in this beat, is evidence that the strategy is real.",
      "instructions": "Certify tangible progress",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "strategic-framework",
      "name": "Strategic Framework",
      "description": "Explain the principles that guide decisions. Customer obsession, long-term thinking, frugality, ownership — whatever the actual operating discipline is. Principles are the connective tissue between strategy and behavior.",
      "instructions": "Explain decision principles",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "expansion",
      "name": "Expansion",
      "description": "Detail the next areas of growth: products, segments, geographies. Tie each to the principles above so the audience sees expansion as continuity rather than scatter.",
      "instructions": "Detail growth potential",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "future-objectives",
      "name": "Future Objectives",
      "description": "Forecast the targets and commitments for the period ahead. Be specific enough to be held accountable. Vague objectives are how strategies erode.",
      "instructions": "Forecast upcoming targets",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "acknowledgment",
      "name": "Acknowledgment",
      "description": "Recognize the contributions of teams, customers, and partners that made the period possible. Specific names land harder than blanket thanks.",
      "instructions": "Recognize contributions and successes",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "closing-remarks",
      "name": "Closing Remarks",
      "description": "Recap the focus, thank the audience, and inspire the work ahead. End with the line you most want quoted in tomorrow's newsletter.",
      "layoutHint": "title-left",
      "instructions": "Recap, thank, inspire",
      "slideType": "text"
    }
  ]
}