Innovation

{
  "$schema": "https://openpresentation.org/schema/opf-narrative/v1",
  "id": "innovation",
  "name": "Innovation",
  "summary": "Keynote-style product reveal inspired by Steve Jobs's 2007 iPhone launch: stage-set, reveal, demonstrate, wow, differentiate, reframe the category, build excitement, call to action, and thank the audience. For category-defining product moments.",
  "audienceFit": [
    "customers",
    "press",
    "developers",
    "general-audience"
  ],
  "durationRange": {
    "minMinutes": 20,
    "maxMinutes": 60
  },
  "tags": [
    "inspirational",
    "keynote",
    "launch",
    "product"
  ],
  "beats": [
    {
      "id": "opening",
      "name": "Opening",
      "description": "Set the stage. Tell the audience they're about to see something that matters, without yet showing it. The pause before the reveal is part of the reveal.",
      "layoutHint": "title-left",
      "instructions": "Set the stage",
      "slideType": "text"
    },
    {
      "id": "revelation",
      "name": "Revelation",
      "description": "Announce the product. One image, one name, one sentence. Anything more competes with the moment. The slide should feel like the curtain going up.",
      "instructions": "Announce product",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "demonstration",
      "name": "Demonstration",
      "description": "Show the product in real use. Choose a single defining workflow that captures what the product does and how it feels. Live beats canned wherever possible.",
      "instructions": "Showcase the product",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "wow-factor",
      "name": "Wow Factor",
      "description": "Highlight the cutting-edge feature that earns the headline. One thing, presented well — the audience should leave able to repeat it in a sentence.",
      "instructions": "Highlight cutting-edge features",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "differentiation",
      "name": "Differentiation",
      "description": "Make the contrast with existing alternatives unmistakable. Use comparisons that the audience already understands; don't argue against straw versions of the competition.",
      "instructions": "Distinctive factors",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "revolution",
      "name": "Revolution",
      "description": "Reframe the category. Show how the product changes what the playing field looks like, not just where you sit on it. This is the slide pundits will quote.",
      "instructions": "Change in the playing field",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "excitement",
      "name": "Excitement",
      "description": "Build anticipation around what's next: availability, partnerships, what the audience can imagine doing with the product. Excitement is how the room exits the keynote into the world.",
      "instructions": "Build anticipation",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "call-to-action",
      "name": "Call to Action",
      "description": "Give the audience the action that channels the excitement. Pre-order, try it, tell others. Be specific so the energy converts into behavior.",
      "instructions": "Urge to explore",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "gratitude",
      "name": "Gratitude",
      "description": "Thank the team that built it and the audience that came. Brief, sincere, not perfunctory. The closing thanks is the period at the end of the keynote.",
      "layoutHint": "title-left",
      "instructions": "Thank the audience",
      "slideType": "text"
    }
  ]
}