Golden Circle (Why / How / What)

{
  "$schema": "https://openpresentation.org/schema/opf-narrative/v1",
  "id": "golden-circle",
  "name": "Golden Circle (Why / How / What)",
  "summary": "Simon Sinek's keynote arc: lead with belief, follow with method, finish with proof. Best for brand stories, mission-driven keynotes, and any deck where the audience needs to feel why before they can evaluate what.",
  "audienceFit": [
    "customers",
    "employees",
    "general-audience",
    "press"
  ],
  "durationRange": {
    "minMinutes": 10,
    "maxMinutes": 30
  },
  "tags": [
    "keynote",
    "brand",
    "mission",
    "sinek"
  ],
  "beats": [
    {
      "id": "why",
      "name": "Why",
      "description": "Open with the belief or purpose that animates the work. Why does this exist, and why should anyone care beyond commerce? State it plainly and emotionally — the why is meant to be felt before it is understood."
    },
    {
      "id": "how",
      "name": "How",
      "description": "Translate the belief into the principles that guide how you operate. The values, decisions, and trade-offs that make your approach distinctive. The 'how' is what people who share your why recognize as familiar."
    },
    {
      "id": "what",
      "name": "What",
      "description": "Show the products, services, or outputs that the why and how produce. Concrete examples, not abstractions. The what is the artifact of the belief — proof that the why is more than rhetoric."
    },
    {
      "id": "proof",
      "name": "Proof",
      "description": "Demonstrate the impact in lives, customers, or outcomes. Stories beat statistics here; specific people and moments earn the audience's belief better than aggregate numbers. End with proof that what you do works because of why you do it."
    },
    {
      "id": "invitation",
      "name": "Invitation",
      "description": "Close by inviting the audience to share the belief — to buy, build, join, or evangelize. The strongest invitations don't argue; they assume alignment and offer a way in.",
      "layoutHint": "title-left"
    }
  ]
}