Company Intro

{
  "$schema": "https://openpresentation.org/schema/opf-narrative/v1",
  "id": "company-intro",
  "name": "Company Intro",
  "summary": "Standard company-overview deck: who you are, what's distinctive about you, who you serve, and why they win. Built for first-touch sales meetings, partner intros, and 'about us' decks attached to outbound emails.",
  "audienceFit": [
    "prospects",
    "partners",
    "press",
    "candidates"
  ],
  "durationRange": {
    "minMinutes": 10,
    "maxMinutes": 30
  },
  "tags": [
    "overview",
    "go-to-market",
    "marketing",
    "intro"
  ],
  "beats": [
    {
      "id": "logo",
      "name": "Logo",
      "description": "Cover slide with the logo, tagline, and a single line of positioning. Set the visual tone — confident, branded, uncluttered.",
      "layoutHint": "title-left",
      "instructions": "Establish brand identity",
      "slideType": "text"
    },
    {
      "id": "about",
      "name": "About",
      "description": "Capture the company in three or four lines: what you do, who you do it for, and how long you've been at it. Avoid jargon; an outsider should grok the business in fifteen seconds.",
      "instructions": "Capture attention",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "competitive-advantage",
      "name": "Competitive Advantage",
      "description": "State the one or two things you do that the alternatives can't. Frame it as a structural advantage, not a feature list. The audience should leave able to repeat the differentiator in their own words.",
      "instructions": "Stand out",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "company-story",
      "name": "Company Story",
      "description": "Share the founding insight or origin moment — why this company exists, told as a short story. Specific people, specific problems, a specific 'aha.' Story beats biography.",
      "instructions": "Share origin",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "offerings",
      "name": "Offerings",
      "description": "Map the products and services into a coherent picture. Show how they fit together rather than listing them flat. The shape of the portfolio is itself a message.",
      "instructions": "Highlight products/services",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "ideal-customer",
      "name": "Ideal Customer",
      "description": "Define who you serve best. Industry, size, role, situation. Specificity here helps the audience self-select and signals you understand the customer well enough to be choosy.",
      "instructions": "Define target market",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "key-benefits",
      "name": "Key Benefits",
      "description": "Translate offerings into three to five customer outcomes. Lead with the result, not the mechanism. Each benefit should answer 'what becomes easier or better for me?'",
      "instructions": "Emphasize value",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "success-story",
      "name": "Success Story",
      "description": "Tell one named customer's story with concrete before/after metrics. A single specific story is more persuasive than a logo grid; pick one that mirrors the audience you're presenting to.",
      "instructions": "Showcase satisfied customer",
      "slideType": "text",
      "layoutHint": "text-1x-left"
    },
    {
      "id": "closing-cta",
      "name": "Closing & CTA",
      "description": "Close with one line of why now and one specific next step — a discovery call, a pilot, a partner program. End with contact info that's easy to act on without searching.",
      "layoutHint": "title-left",
      "instructions": "Encourage action",
      "slideType": "text"
    }
  ]
}