Product Launch Narrative

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "Product Launch Narrative",
  "description": "Product Launch Narrative is a fictional OPF example for product launch teams. It demonstrates a realistic presentation structure with catalog-backed design and content payloads.",
  "filename": "product-launch-narrative",
  "language": "english-ca",
  "audience": [
    "investors",
    {
      "id": "all-hands",
      "attentionBudgetMinutes": 32,
      "technicalFluency": "high",
      "decisionPower": "decision-maker",
      "recommendedNarratives": [
        "early-startup-pitch"
      ],
      "recommendedTones": [
        "conversational"
      ]
    }
  ],
  "purpose": {
    "id": "pitch",
    "outcome": "Coordinate launch story, proof, and field actions",
    "successCriteria": [
      "The audience can state the decision in one sentence.",
      "The owner and next checkpoint are explicit."
    ]
  },
  "tone": {
    "id": "conversational",
    "voiceCues": [
      "Make the decision visible.",
      "Use concrete operating language."
    ],
    "avoid": [
      "Do not bury the ask.",
      "Do not over-explain obvious context."
    ]
  },
  "narrative": {
    "id": "early-startup-pitch",
    "description": "Product Launch Narrative uses a compact evidence-to-decision arc for Kiteframe.",
    "beats": [
      {
        "id": "context",
        "name": "Context",
        "slideType": "text",
        "layoutHint": "text-1x"
      },
      {
        "id": "evidence",
        "name": "Evidence",
        "slideType": "chart",
        "layoutHint": "chart-1x"
      },
      {
        "id": "commitment",
        "name": "Commitment",
        "slideType": "list",
        "layoutHint": "list-3x"
      }
    ]
  },
  "design": {
    "theme": "dark",
    "colorScheme": {
      "id": "boost",
      "primary": "#B45309",
      "secondary": "#BE123C",
      "accent": "#6D28D9",
      "background": "#FFFFFF",
      "text": "#0F172A",
      "custom": {
        "signal": "#334155",
        "risk": "#0369A1"
      }
    },
    "fontScheme": {
      "id": "verdana",
      "heading": {
        "family": "Aptos Display",
        "weight": 700
      },
      "body": {
        "family": "Aptos",
        "weight": 400
      },
      "code": {
        "family": "Consolas",
        "weight": 400
      }
    },
    "dimensions": "4:3",
    "background": {
      "type": "image",
      "image": {
        "src": "asset:cover-bg",
        "fit": "cover"
      },
      "opacity": 0.2
    },
    "titleAlignment": "right",
    "contentAlignment": "left",
    "contentBox": false,
    "contentDirection": "horizontal",
    "chartPrimary": "left",
    "imageFill": "crop",
    "listBullet": "character",
    "logo": "asset:brand-logo",
    "watermark": {
      "src": "asset:watermark",
      "opacity": 0.06
    },
    "header": {
      "left": {
        "section": true
      },
      "right": {
        "image": "asset:brand-icon"
      }
    },
    "footer": {
      "left": {
        "organization": true
      },
      "center": {
        "text": "Internal planning draft"
      },
      "right": {
        "slideNumber": true
      }
    },
    "slideImage": {
      "src": "asset:cover-bg",
      "position": "top"
    }
  },
  "slides": [
    {
      "id": "s1",
      "section": "Opening",
      "layout": "title-subtitle",
      "tag": "Product launch",
      "title": "Product Launch Narrative",
      "subtitle": "Kiteframe Product launch",
      "notes": "Open by naming the decision: Coordinate launch story, proof, and field actions."
    },
    {
      "id": "s2",
      "section": "Context",
      "layout": "text-3x",
      "title": "Why This Matters",
      "text": [
        "Kiteframe should focus the next cycle on ",
        {
          "text": "coordinate launch story, proof, and field actions",
          "bold": true,
          "color": "#B45309"
        },
        " while making the operating tradeoffs clear to product launch stakeholders."
      ]
    },
    {
      "id": "s3",
      "section": "Evidence",
      "layout": "chart-3x",
      "title": "Signal Trend",
      "type": "chart",
      "chart": {
        "type": "100pct-stacked-bar-3x",
        "data": {
          "columns": [
            "Quarter",
            "Current",
            "Baseline"
          ],
          "rows": [
            [
              "Q1",
              13,
              10
            ],
            [
              "Q2",
              17,
              12
            ],
            [
              "Q3",
              20,
              14
            ],
            [
              "Q4",
              24,
              16
            ]
          ]
        }
      }
    },
    {
      "id": "s4",
      "section": "Options",
      "layout": "table-1x",
      "title": "Decision Options",
      "table": {
        "columns": [
          "Workstream",
          "Owner",
          "Status",
          "Decision"
        ],
        "rows": [
          [
            "Product launch",
            "Program lead",
            "At risk",
            "Continue"
          ],
          [
            "Data and reporting",
            "Analytics",
            "On track",
            "Tighten metric definitions"
          ],
          [
            "Field adoption",
            "Operations",
            "Watch",
            "Add weekly office hours"
          ]
        ]
      }
    },
    {
      "id": "s5",
      "section": "Plan",
      "layout": "text-2x",
      "title": "Execution Timeline",
      "type": "timeline",
      "timeline": {
        "name": "Product launch execution path",
        "description": "Major milestones for Kiteframe.",
        "events": [
          {
            "when": "Jul",
            "what": "Baseline",
            "description": "Confirm current state, owners, and constraints."
          },
          {
            "when": "Aug",
            "what": "Pilot",
            "description": "Run a narrow pilot with visible success criteria."
          },
          {
            "when": "Sep",
            "what": "Scale",
            "description": "Expand the approach after risk review."
          },
          {
            "when": "Oct",
            "what": "Embed",
            "description": "Move reporting and routines into steady-state operations."
          }
        ]
      }
    },
    {
      "id": "s87-regions",
      "section": "Operating model",
      "layout": "number-3x",
      "title": "Operating Model",
      "top:left": {
        "metric": {
          "value": "$820K",
          "label": "Primary signal",
          "description": "Coordinate launch story, proof, and field actions",
          "trend": "down"
        }
      },
      "top:center+right": {
        "text": [
          "Kiteframe should focus the next cycle on ",
          {
            "text": "coordinate launch story, proof, and field actions",
            "bold": true,
            "color": "#B45309"
          },
          " while making the operating tradeoffs clear to product launch stakeholders."
        ]
      },
      "middle+bottom:left": {
        "quote": {
          "text": "The path is workable if we keep the metric simple and the decision owner visible.",
          "attribution": "Product launch working group",
          "source": "Stakeholder interview"
        }
      },
      "middle+bottom:center+right": {
        "table": {
          "columns": [
            "Workstream",
            "Owner",
            "Status",
            "Decision"
          ],
          "rows": [
            [
              "Product launch",
              "Program lead",
              "At risk",
              "Continue"
            ],
            [
              "Data and reporting",
              "Analytics",
              "On track",
              "Tighten metric definitions"
            ],
            [
              "Field adoption",
              "Operations",
              "Watch",
              "Add weekly office hours"
            ]
          ]
        }
      },
      "notes": "Use this slide to slow the conversation down around ownership and operating rhythm."
    },
    {
      "id": "s87-blocks",
      "section": "Evidence",
      "layout": "number-4x",
      "title": "Evidence Pack",
      "blocks": [
        {
          "chart": {
            "type": "bullet-bar",
            "data": {
              "columns": [
                "Quarter",
                "Current",
                "Baseline"
              ],
              "rows": [
                [
                  "Q1",
                  22,
                  19
                ],
                [
                  "Q2",
                  26,
                  21
                ],
                [
                  "Q3",
                  29,
                  23
                ],
                [
                  "Q4",
                  33,
                  25
                ]
              ]
            }
          }
        },
        {
          "quote": {
            "text": "Teams already know where the friction is; the deck makes the sequence of choices explicit.",
            "attribution": "Program sponsor",
            "source": "Planning interview"
          }
        },
        {
          "metric": {
            "value": "18%",
            "label": "Expected improvement",
            "unit": "%",
            "delta": "+6 pts",
            "trend": "up"
          }
        }
      ]
    },
    {
      "id": "s87-image",
      "section": "Context",
      "layout": "image-bleed",
      "title": "Field Context",
      "type": "image",
      "image": {
        "src": "asset:supporting-photo",
        "alt": "Product launch context photo for Kiteframe",
        "title": "Product launch context"
      },
      "notes": "Use the image as context, not decoration."
    },
    {
      "id": "s87-code",
      "section": "Appendix",
      "layout": "code-1x",
      "title": "Decision Rule",
      "code": {
        "source": "const score = urgency * confidence;\nif (score >= threshold) {\n  routeToSponsor(workstream);\n} else {\n  keepInWeeklyReview(workstream);\n}",
        "language": "ts",
        "filename": "product-launch-narrative-rule.ts"
      },
      "hidden": false
    },
    {
      "id": "s10",
      "section": "Close",
      "layout": "list-6x",
      "title": "Decision and Follow Through",
      "items": [
        [
          "Commit to ",
          {
            "text": "coordinate launch story, proof, and field actions",
            "bold": true
          }
        ],
        {
          "text": "Name the sponsor and operating owner.",
          "description": "Keep one person accountable for momentum."
        },
        {
          "text": "Publish the progress rhythm.",
          "description": "Use the same metric definitions every week."
        },
        {
          "text": "Return with proof.",
          "description": "Bring customer, employee, resident, or learner evidence into the next review."
        }
      ]
    }
  ],
  "organization": {
    "id": "kiteframe",
    "name": "Kiteframe",
    "legalName": "Kiteframe, Inc.",
    "logo": "asset:brand-logo",
    "domain": "kiteframe.example",
    "email": "hello@kiteframe.example",
    "phone": "+15551000086",
    "tagline": "Coordinate launch story, proof, and field actions",
    "role": "primary",
    "socials": {
      "threads": "@kiteframe",
      "youtube": "https://youtube.example/kiteframe"
    }
  },
  "speaker": {
    "id": "speaker",
    "name": "Jon Alvarez",
    "title": "Operating Lead",
    "organizationId": "kiteframe",
    "bio": "Leads product launch planning for Kiteframe.",
    "socials": {
      "threads": "@kiteframe-speaker"
    }
  },
  "author": "OPF Example Generator",
  "takeaway": "Coordinate launch story, proof, and field actions",
  "duration": 19,
  "tags": [
    "presentation-types",
    "product-launch",
    "pitch",
    "conversational",
    "dense"
  ],
  "assets": {
    "brand-logo": {
      "src": "./assets/kiteframe-logo.svg",
      "alt": "Kiteframe logo",
      "mediaType": "image/svg+xml"
    },
    "brand-logo-light": {
      "src": "./assets/kiteframe-logo-light.svg",
      "alt": "Kiteframe light logo",
      "mediaType": "image/svg+xml"
    },
    "brand-icon": {
      "src": "./assets/kiteframe-icon.svg",
      "alt": "Kiteframe icon",
      "mediaType": "image/svg+xml"
    },
    "cover-bg": {
      "src": "./assets/kiteframe-cover-2.jpg",
      "alt": "Product launch background image",
      "mediaType": "image/jpeg"
    },
    "supporting-photo": {
      "src": "./assets/kiteframe-field-photo.jpg",
      "alt": "Product launch field context",
      "mediaType": "image/jpeg"
    },
    "demo-video": {
      "src": "./media/kiteframe-demo.mp4",
      "title": "Product launch walkthrough",
      "mediaType": "video/mp4"
    },
    "metric-data": {
      "src": "./data/product-launch-narrative.csv",
      "format": "csv",
      "title": "Product Launch Narrative data"
    },
    "watermark": {
      "src": "./assets/kiteframe-watermark.png",
      "alt": "Kiteframe watermark",
      "mediaType": "image/png"
    }
  },
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      "folder": "presentation-types",
      "density": "dense",
      "scenario": "product-launch-narrative",
      "generatedBy": "scripts/generate-example-suite.mjs"
    }
  },
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    "narratives": {
      "source": [
        "pkg:@openpresentation/gallery/narratives",
        "https://www.pptx.gallery/narratives"
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      "records": [
        {
          "$schema": "https://openpresentation.org/schema/opf-narrative/v1",
          "id": "product-launch-narrative-arc",
          "name": "Product Launch Decision Arc",
          "summary": "A custom arc for Kiteframe.",
          "beats": [
            {
              "id": "context",
              "name": "Context",
              "slideType": "text",
              "layoutHint": "text-1x"
            },
            {
              "id": "evidence",
              "name": "Evidence",
              "slideType": "chart",
              "layoutHint": "chart-1x"
            },
            {
              "id": "decision",
              "name": "Decision",
              "slideType": "list",
              "layoutHint": "list-3x"
            }
          ]
        }
      ]
    },
    "themes": {
      "records": [
        {
          "$schema": "https://openpresentation.org/schema/opf-theme/v1",
          "id": "kiteframe-theme",
          "name": "Kiteframe Working Theme",
          "colorScheme": "boost",
          "fontScheme": "verdana",
          "background": "#F8FAFC",
          "tags": [
            "product-launch",
            "example"
          ]
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          "id": "kiteframe-signal",
          "name": "Kiteframe Signal Palette",
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          "accent2": "#BE123C",
          "accent3": "#6D28D9",
          "accent4": "#0369A1",
          "accent5": "#334155",
          "accent6": "#F8FAFC",
          "dark1": "#0F172A",
          "dark2": "#334155",
          "light1": "#FFFFFF",
          "light2": "#F8FAFC",
          "hyperlink": "#2563EB",
          "followedHyperlink": "#7C3AED"
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}