Visual Brand System Sampler

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "Visual Brand System Sampler",
  "description": "Visual Brand System Sampler is a fictional OPF example for design system teams. It demonstrates a realistic presentation structure with catalog-backed design and content payloads.",
  "filename": "visual-brand-system-sampler",
  "language": "english-au",
  "audience": [
    "executives",
    {
      "id": "sales-team",
      "attentionBudgetMinutes": 23,
      "technicalFluency": "mixed",
      "decisionPower": "decision-maker",
      "recommendedNarratives": [
        "performance-improvement-plan"
      ],
      "recommendedTones": [
        "inspirational"
      ]
    }
  ],
  "purpose": {
    "id": "pitch",
    "outcome": "Demonstrate OPF design controls across a reusable brand system",
    "successCriteria": [
      "The audience can state the decision in one sentence.",
      "The owner and next checkpoint are explicit."
    ]
  },
  "tone": {
    "id": "inspirational",
    "voiceCues": [
      "Make the decision visible.",
      "Use concrete operating language."
    ],
    "avoid": [
      "Do not bury the ask.",
      "Do not over-explain obvious context."
    ]
  },
  "narrative": "performance-improvement-plan",
  "design": {
    "theme": "minimal",
    "colorScheme": {
      "id": "slate-gray",
      "primary": "#0F172A",
      "secondary": "#1D4ED8",
      "accent": "#047857",
      "background": "#0B1220",
      "text": "#F8FAFC",
      "custom": {
        "signal": "#BE123C",
        "risk": "#B45309"
      }
    },
    "fontScheme": {
      "id": "bookman",
      "heading": {
        "family": "Aptos Display",
        "weight": 700
      },
      "body": {
        "family": "Aptos",
        "weight": 400
      },
      "code": {
        "family": "Consolas",
        "weight": 400
      }
    },
    "dimensions": "a4",
    "background": {
      "type": "pattern",
      "pattern": {
        "preset": "diagStripe",
        "foregroundColor": "#CBD5E1",
        "backgroundColor": "#FFFFFF"
      },
      "opacity": 0.18
    },
    "titleAlignment": "right",
    "contentAlignment": "left",
    "contentBox": false,
    "contentDirection": "vertical",
    "chartPrimary": "none",
    "imageFill": "fit",
    "listBullet": "image",
    "logo": "asset:brand-logo",
    "watermark": {
      "src": "asset:watermark",
      "opacity": 0.06
    },
    "header": false,
    "footer": {
      "left": {
        "organization": true
      },
      "center": {
        "text": "Decision review"
      },
      "right": {
        "slideNumber": true
      }
    },
    "slideImage": {
      "src": "asset:cover-bg",
      "position": "background"
    }
  },
  "slides": [
    {
      "id": "s1",
      "section": "Opening",
      "layout": "title",
      "tag": "Design system",
      "title": "Visual Brand System Sampler",
      "subtitle": "Framewell Studio Design system",
      "notes": "Open by naming the decision: Demonstrate OPF design controls across a reusable brand system."
    },
    {
      "id": "s2",
      "section": "Context",
      "layout": "text-3x",
      "title": "Why This Matters",
      "text": [
        "Framewell Studio should focus the next cycle on ",
        {
          "text": "demonstrate opf design controls across a reusable brand system",
          "bold": true,
          "color": "#0F172A"
        },
        " while making the operating tradeoffs clear to design system stakeholders."
      ]
    },
    {
      "id": "s3",
      "section": "Evidence",
      "layout": "chart-3x",
      "title": "Signal Trend",
      "type": "chart",
      "chart": {
        "type": "bullet-bar",
        "data": {
          "columns": [
            "Quarter",
            "Current",
            "Baseline"
          ],
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              "Q1",
              22,
              19
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            [
              "Q2",
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              21
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            [
              "Q3",
              29,
              23
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            [
              "Q4",
              33,
              25
            ]
          ]
        }
      }
    },
    {
      "id": "s4",
      "section": "Options",
      "layout": "table-1x",
      "title": "Decision Options",
      "table": {
        "columns": [
          "Workstream",
          "Owner",
          "Status",
          "Decision"
        ],
        "rows": [
          [
            "Design system",
            "Program lead",
            "At risk",
            "Continue"
          ],
          [
            "Data and reporting",
            "Analytics",
            "On track",
            "Tighten metric definitions"
          ],
          [
            "Field adoption",
            "Operations",
            "Watch",
            "Add weekly office hours"
          ]
        ]
      }
    },
    {
      "id": "s5",
      "section": "Plan",
      "layout": "list-3x",
      "title": "Execution Timeline",
      "type": "timeline",
      "timeline": {
        "name": "Design system execution path",
        "description": "Major milestones for Framewell Studio.",
        "events": [
          {
            "when": "Oct",
            "what": "Baseline",
            "description": "Confirm current state, owners, and constraints."
          },
          {
            "when": "May",
            "what": "Pilot",
            "description": "Run a narrow pilot with visible success criteria."
          },
          {
            "when": "Jun",
            "what": "Scale",
            "description": "Expand the approach after risk review."
          },
          {
            "when": "Jul",
            "what": "Embed",
            "description": "Move reporting and routines into steady-state operations."
          }
        ]
      }
    },
    {
      "id": "s6",
      "section": "Close",
      "layout": "list-2x",
      "title": "The Ask",
      "bullets": [
        {
          "text": "Approve the next milestone for demonstrate opf design controls across a reusable brand system.",
          "level": 0
        },
        {
          "text": "Assign an executive sponsor and one accountable owner.",
          "level": 0
        },
        {
          "text": "Review progress in the next operating meeting.",
          "level": 0
        }
      ]
    }
  ],
  "organization": {
    "id": "framewell-studio",
    "name": "Framewell Studio",
    "legalName": "Framewell Studio, Inc.",
    "logo": "asset:brand-logo",
    "domain": "framewell-studio.example",
    "email": "hello@framewell-studio.example",
    "phone": "+15551000095",
    "tagline": "Demonstrate OPF design controls across a reusable brand system",
    "role": "primary",
    "socials": {
      "mastodon": "@framewell-studio",
      "x": "https://x.example/framewell-studio"
    }
  },
  "speaker": {
    "id": "speaker",
    "name": "Maya Chen",
    "title": "Program Sponsor",
    "organizationId": "framewell-studio",
    "bio": "Leads design system planning for Framewell Studio.",
    "socials": {
      "mastodon": "@framewell-studio-speaker"
    }
  },
  "author": "OPF Example Generator",
  "takeaway": "Demonstrate OPF design controls across a reusable brand system",
  "duration": 28,
  "tags": [
    "design-and-media",
    "design-system",
    "pitch",
    "inspirational",
    "medium"
  ],
  "assets": {
    "brand-logo": {
      "src": "./assets/framewell-studio-logo.svg",
      "alt": "Framewell Studio logo",
      "mediaType": "image/svg+xml"
    },
    "brand-logo-light": {
      "src": "./assets/framewell-studio-logo-light.svg",
      "alt": "Framewell Studio light logo",
      "mediaType": "image/svg+xml"
    },
    "brand-icon": {
      "src": "./assets/framewell-studio-icon.svg",
      "alt": "Framewell Studio icon",
      "mediaType": "image/svg+xml"
    },
    "cover-bg": {
      "src": "./assets/framewell-studio-cover-1.jpg",
      "alt": "Design system background image",
      "mediaType": "image/jpeg"
    },
    "supporting-photo": {
      "src": "./assets/framewell-studio-field-photo.jpg",
      "alt": "Design system field context",
      "mediaType": "image/jpeg"
    },
    "demo-video": {
      "src": "./media/framewell-studio-demo.mp4",
      "title": "Design system walkthrough",
      "mediaType": "video/mp4"
    },
    "metric-data": {
      "src": "./data/visual-brand-system-sampler.csv",
      "format": "csv",
      "title": "Visual Brand System Sampler data"
    },
    "watermark": {
      "src": "./assets/framewell-studio-watermark.png",
      "alt": "Framewell Studio watermark",
      "mediaType": "image/png"
    }
  },
  "extensions": {
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      "density": "medium",
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}