Pricing and Packaging Decision

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    "description": "Pricing and Packaging Decision uses a compact evidence-to-decision arc for Northbeam Software.",
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      "center": {
        "text": "Decision review"
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      "section": "Opening",
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      "tag": "Pricing",
      "title": "Pricing and Packaging Decision",
      "subtitle": "Northbeam Software Pricing",
      "notes": "Open by naming the decision: Select the packaging move that improves conversion and expansion."
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        "Northbeam Software should focus the next cycle on ",
        {
          "text": "select the packaging move that improves conversion and expansion",
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          "color": "#0F172A"
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        " while making the operating tradeoffs clear to pricing stakeholders."
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          "Owner",
          "Status",
          "Decision"
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          [
            "Pricing",
            "Program lead",
            "At risk",
            "Continue"
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            "Data and reporting",
            "Analytics",
            "On track",
            "Tighten metric definitions"
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            "Field adoption",
            "Operations",
            "Watch",
            "Add weekly office hours"
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      "id": "s5",
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      "title": "Execution Timeline",
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        "name": "Pricing execution path",
        "description": "Major milestones for Northbeam Software.",
        "events": [
          {
            "when": "Oct",
            "what": "Baseline",
            "description": "Confirm current state, owners, and constraints."
          },
          {
            "when": "May",
            "what": "Pilot",
            "description": "Run a narrow pilot with visible success criteria."
          },
          {
            "when": "Jun",
            "what": "Scale",
            "description": "Expand the approach after risk review."
          },
          {
            "when": "Jul",
            "what": "Embed",
            "description": "Move reporting and routines into steady-state operations."
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          "label": "Primary signal",
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            "bold": true,
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          " while making the operating tradeoffs clear to pricing stakeholders."
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              "Pricing",
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              "Tighten metric definitions"
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              "Field adoption",
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              "Watch",
              "Add weekly office hours"
            ]
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        {
          "quote": {
            "text": "Teams already know where the friction is; the deck makes the sequence of choices explicit.",
            "attribution": "Program sponsor",
            "source": "Planning interview"
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          "metric": {
            "value": "$4.8M",
            "label": "Expected improvement",
            "unit": "days",
            "delta": "-3 days",
            "trend": "down"
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        "title": "Pricing walkthrough",
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      "title": "Decision Rule",
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        "source": "const score = urgency * confidence;\nif (score >= threshold) {\n  routeToSponsor(workstream);\n} else {\n  keepInWeeklyReview(workstream);\n}",
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            "text": "select the packaging move that improves conversion and expansion",
            "bold": true
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          "description": "Keep one person accountable for momentum."
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          "description": "Use the same metric definitions every week."
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    "organizationId": "northbeam-software",
    "bio": "Leads pricing planning for Northbeam Software.",
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  "takeaway": "Select the packaging move that improves conversion and expansion",
  "duration": 30,
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      "src": "./data/pricing-and-packaging-decision.csv",
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