Enterprise Account Expansion Plan

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "Enterprise Account Expansion Plan",
  "description": "Enterprise Account Expansion Plan is a fictional OPF example for sales teams. It demonstrates a realistic presentation structure with catalog-backed design and content payloads.",
  "filename": "enterprise-account-expansion-plan",
  "language": "english-gb",
  "audience": [
    "executives",
    {
      "id": "sales-team",
      "attentionBudgetMinutes": 25,
      "technicalFluency": "medium",
      "decisionPower": "advisory",
      "recommendedNarratives": [
        "qbr"
      ],
      "recommendedTones": [
        "inspirational"
      ]
    }
  ],
  "purpose": {
    "id": "report",
    "outcome": "Grow the strategic account through a measurable multi-threaded plan",
    "successCriteria": [
      "The audience can state the decision in one sentence.",
      "The owner and next checkpoint are explicit."
    ]
  },
  "tone": {
    "id": "inspirational",
    "voiceCues": [
      "Make the decision visible.",
      "Use concrete operating language."
    ],
    "avoid": [
      "Do not bury the ask.",
      "Do not over-explain obvious context."
    ]
  },
  "narrative": "qbr",
  "design": {
    "theme": "classic",
    "colorScheme": {
      "id": "slate-gray",
      "primary": "#047857",
      "secondary": "#B45309",
      "accent": "#BE123C",
      "background": "#0B1220",
      "text": "#F8FAFC",
      "custom": {
        "signal": "#0369A1",
        "risk": "#6D28D9"
      }
    },
    "fontScheme": {
      "id": "khmer-ui",
      "heading": {
        "family": "Aptos Display",
        "weight": 700
      },
      "body": {
        "family": "Aptos",
        "weight": 400
      },
      "code": {
        "family": "Consolas",
        "weight": 400
      }
    },
    "dimensions": "16:9",
    "background": "dark1",
    "titleAlignment": "center",
    "contentAlignment": "right",
    "contentBox": false,
    "contentDirection": "vertical",
    "chartPrimary": "none",
    "imageFill": "fit",
    "listBullet": "image",
    "logo": "asset:brand-logo",
    "watermark": {
      "src": "asset:watermark",
      "opacity": 0.06
    },
    "header": false,
    "footer": {
      "left": {
        "organization": true
      },
      "center": {
        "text": "Decision review"
      },
      "right": {
        "slideNumber": true
      }
    },
    "slideImage": {
      "src": "asset:cover-bg",
      "position": "background"
    }
  },
  "slides": [
    {
      "id": "s1",
      "section": "Opening",
      "layout": "title",
      "tag": "Sales",
      "title": "Enterprise Account Expansion Plan",
      "subtitle": "AtlasWorks Sales",
      "notes": "Open by naming the decision: Grow the strategic account through a measurable multi-threaded plan."
    },
    {
      "id": "s2",
      "section": "Context",
      "layout": "text-2x",
      "title": "Why This Matters",
      "text": [
        "AtlasWorks should focus the next cycle on ",
        {
          "text": "grow the strategic account through a measurable multi-threaded plan",
          "bold": true,
          "color": "#047857"
        },
        " while making the operating tradeoffs clear to sales stakeholders."
      ]
    },
    {
      "id": "s3",
      "section": "Evidence",
      "layout": "chart-2x",
      "title": "Signal Trend",
      "type": "chart",
      "chart": {
        "type": "canada",
        "data": {
          "columns": [
            "Quarter",
            "Current",
            "Baseline"
          ],
          "rows": [
            [
              "Q1",
              20,
              17
            ],
            [
              "Q2",
              24,
              19
            ],
            [
              "Q3",
              27,
              21
            ],
            [
              "Q4",
              31,
              23
            ]
          ]
        }
      }
    },
    {
      "id": "s4",
      "section": "Options",
      "layout": "table-1x",
      "title": "Decision Options",
      "table": {
        "columns": [
          "Workstream",
          "Owner",
          "Status",
          "Decision"
        ],
        "rows": [
          [
            "Sales",
            "Program lead",
            "Watch",
            "Continue"
          ],
          [
            "Data and reporting",
            "Analytics",
            "At risk",
            "Tighten metric definitions"
          ],
          [
            "Field adoption",
            "Operations",
            "On track",
            "Add weekly office hours"
          ]
        ]
      }
    },
    {
      "id": "s5",
      "section": "Plan",
      "layout": "list-3x",
      "title": "Execution Timeline",
      "type": "timeline",
      "timeline": {
        "name": "Sales execution path",
        "description": "Major milestones for AtlasWorks.",
        "events": [
          {
            "when": "Jun",
            "what": "Baseline",
            "description": "Confirm current state, owners, and constraints."
          },
          {
            "when": "Jul",
            "what": "Pilot",
            "description": "Run a narrow pilot with visible success criteria."
          },
          {
            "when": "Aug",
            "what": "Scale",
            "description": "Expand the approach after risk review."
          },
          {
            "when": "Sep",
            "what": "Embed",
            "description": "Move reporting and routines into steady-state operations."
          }
        ]
      }
    },
    {
      "id": "s6",
      "section": "Close",
      "layout": "list-4x",
      "title": "The Ask",
      "bullets": [
        {
          "text": "Approve the next milestone for grow the strategic account through a measurable multi-threaded plan.",
          "level": 0
        },
        {
          "text": "Assign an executive sponsor and one accountable owner.",
          "level": 0
        },
        {
          "text": "Review progress in the next operating meeting.",
          "level": 0
        }
      ]
    }
  ],
  "organization": {
    "id": "atlasworks",
    "name": "AtlasWorks",
    "legalName": "AtlasWorks, Inc.",
    "logo": "asset:brand-logo",
    "domain": "atlasworks.example",
    "email": "hello@atlasworks.example",
    "phone": "+15551000025",
    "tagline": "Grow the strategic account through a measurable multi-threaded plan",
    "role": "primary",
    "socials": {
      "mastodon": "@atlasworks",
      "x": "https://x.example/atlasworks"
    }
  },
  "speaker": {
    "id": "speaker",
    "name": "Maya Chen",
    "title": "Program Sponsor",
    "organizationId": "atlasworks",
    "bio": "Leads sales planning for AtlasWorks.",
    "socials": {
      "mastodon": "@atlasworks-speaker"
    }
  },
  "author": "OPF Example Generator",
  "takeaway": "Grow the strategic account through a measurable multi-threaded plan",
  "duration": 8,
  "tags": [
    "business-functions",
    "sales",
    "report",
    "inspirational",
    "medium"
  ],
  "assets": {
    "brand-logo": {
      "src": "./assets/atlasworks-logo.svg",
      "alt": "AtlasWorks logo",
      "mediaType": "image/svg+xml"
    },
    "brand-logo-light": {
      "src": "./assets/atlasworks-logo-light.svg",
      "alt": "AtlasWorks light logo",
      "mediaType": "image/svg+xml"
    },
    "brand-icon": {
      "src": "./assets/atlasworks-icon.svg",
      "alt": "AtlasWorks icon",
      "mediaType": "image/svg+xml"
    },
    "cover-bg": {
      "src": "./assets/atlasworks-cover-1.jpg",
      "alt": "Sales background image",
      "mediaType": "image/jpeg"
    },
    "supporting-photo": {
      "src": "./assets/atlasworks-field-photo.jpg",
      "alt": "Sales field context",
      "mediaType": "image/jpeg"
    },
    "demo-video": {
      "src": "./media/atlasworks-demo.mp4",
      "title": "Sales walkthrough",
      "mediaType": "video/mp4"
    },
    "metric-data": {
      "src": "./data/enterprise-account-expansion-plan.csv",
      "format": "csv",
      "title": "Enterprise Account Expansion Plan data"
    },
    "watermark": {
      "src": "./assets/atlasworks-watermark.png",
      "alt": "AtlasWorks watermark",
      "mediaType": "image/png"
    }
  },
  "extensions": {
    "example": {
      "folder": "business-functions",
      "density": "medium",
      "scenario": "enterprise-account-expansion-plan",
      "generatedBy": "scripts/generate-example-suite.mjs"
    }
  }
}