Casual

{
  "$schema": "https://openpresentation.org/schema/opf-tone/v1",
  "id": "casual",
  "name": "Casual",
  "summary": "Warm, plain-spoken voice for internal updates and customer storytelling.",
  "description": "Friendly and direct. Use first- and second-person freely; favor short sentences and contractions. Numbers are still welcome — they just sit alongside human-scale framing rather than leading.",
  "voiceCues": [
    "Use first and second person.",
    "Use contractions ('we're', 'it's', 'don't').",
    "Favor short sentences and active voice.",
    "Frame metrics with a human-scale anchor when possible."
  ],
  "avoid": [
    "Stiff corporate jargon.",
    "Long compound sentences.",
    "Overuse of superlatives.",
    "Bureaucratic passive voice."
  ],
  "samplePhrases": [
    "We shipped the new dashboard last week, and customers are already moving over.",
    "Here's where we ended up on hiring this quarter.",
    "It's been a busy month — here's the recap."
  ],
  "recommendedNarratives": [
    "weekly-progress",
    "status-update",
    "company-intro",
    "all-hands"
  ],
  "tags": [
    "internal",
    "warm",
    "conversational"
  ]
}