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DocsAudiences recordEdit on GitHub

Marketing Team

Marketing audiences want positioning, messaging hierarchy, and campaign-level metrics. Tie strategy to specific campaigns and channels. Show the funnel — leads, conversion, velocity — and explain how each campaign moves a stage of it.

Metadata

ID

marketing-team

Catalog

audiences

Source

spec/catalogs/audiences/marketing-team.json

FieldValue
senioritymixed
technicalFluencylow
decisionPoweradvisory
attentionBudgetMinutes45
recommendedNarrativesmarketing-strategy, product-launch, qbr, weekly-progress
recommendedTonescasual, persuasive, authoritative
tagsinternal, go-to-market, brand

Source JSON

marketing-team.json
{
  "$schema": "https://openpresentation.org/schema/opf-audience/v1",
  "id": "marketing-team",
  "name": "Marketing Team",
  "summary": "Brand and demand-gen practitioners aligning on positioning, messaging, and campaigns.",
  "description": "Marketing audiences want positioning, messaging hierarchy, and campaign-level metrics. Tie strategy to specific campaigns and channels. Show the funnel — leads, conversion, velocity — and explain how each campaign moves a stage of it.",
  "seniority": "mixed",
  "technicalFluency": "low",
  "decisionPower": "advisory",
  "attentionBudgetMinutes": 45,
  "recommendedNarratives": [
    "marketing-strategy",
    "product-launch",
    "qbr",
    "weekly-progress"
  ],
  "recommendedTones": [
    "casual",
    "persuasive",
    "authoritative"
  ],
  "tags": [
    "internal",
    "go-to-market",
    "brand"
  ]
}