Marketing Team
Marketing audiences want positioning, messaging hierarchy, and campaign-level metrics. Tie strategy to specific campaigns and channels. Show the funnel — leads, conversion, velocity — and explain how each campaign moves a stage of it.
Metadata
ID
marketing-team
Catalog
audiences
Source
spec/catalogs/audiences/marketing-team.json
| Field | Value |
|---|---|
| seniority | mixed |
| technicalFluency | low |
| decisionPower | advisory |
| attentionBudgetMinutes | 45 |
| recommendedNarratives | marketing-strategy, product-launch, qbr, weekly-progress |
| recommendedTones | casual, persuasive, authoritative |
| tags | internal, go-to-market, brand |
Source JSON
{
"$schema": "https://openpresentation.org/schema/opf-audience/v1",
"id": "marketing-team",
"name": "Marketing Team",
"summary": "Brand and demand-gen practitioners aligning on positioning, messaging, and campaigns.",
"description": "Marketing audiences want positioning, messaging hierarchy, and campaign-level metrics. Tie strategy to specific campaigns and channels. Show the funnel — leads, conversion, velocity — and explain how each campaign moves a stage of it.",
"seniority": "mixed",
"technicalFluency": "low",
"decisionPower": "advisory",
"attentionBudgetMinutes": 45,
"recommendedNarratives": [
"marketing-strategy",
"product-launch",
"qbr",
"weekly-progress"
],
"recommendedTones": [
"casual",
"persuasive",
"authoritative"
],
"tags": [
"internal",
"go-to-market",
"brand"
]
}