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Executives

Executives are time-poor and decision-oriented. Lead with the recommendation, support it with three claims and one number per claim, and end with a clear ask. Avoid drilling into mechanisms unless invited; offer to follow up rather than including everything in the deck.

Metadata

ID

executives

Catalog

audiences

Source

spec/catalogs/audiences/executives.json

FieldValue
seniorityc-suite
technicalFluencymedium
decisionPowerdecision-maker
attentionBudgetMinutes30
recommendedNarrativesscqa, qbr, strategic-narrative, project-proposal
recommendedTonesformal, authoritative, persuasive
tagsleadership, decision-making

Source JSON

executives.json
{
  "$schema": "https://openpresentation.org/schema/opf-audience/v1",
  "id": "executives",
  "name": "Executives",
  "summary": "Senior leaders who need the recommendation up front, the evidence behind it, and the ask.",
  "description": "Executives are time-poor and decision-oriented. Lead with the recommendation, support it with three claims and one number per claim, and end with a clear ask. Avoid drilling into mechanisms unless invited; offer to follow up rather than including everything in the deck.",
  "seniority": "c-suite",
  "technicalFluency": "medium",
  "decisionPower": "decision-maker",
  "attentionBudgetMinutes": 30,
  "recommendedNarratives": [
    "scqa",
    "qbr",
    "strategic-narrative",
    "project-proposal"
  ],
  "recommendedTones": [
    "formal",
    "authoritative",
    "persuasive"
  ],
  "tags": [
    "leadership",
    "decision-making"
  ]
}