Candidates
Candidates are weighing a major life decision and have many alternatives. Lead with mission and why-now, show the team they'll work with, and be honest about the stage. Avoid generic recruiting copy — specifics build trust faster than polish.
Metadata
ID
candidates
Catalog
audiences
Source
spec/catalogs/audiences/candidates.json
| Field | Value |
|---|---|
| seniority | mixed |
| technicalFluency | mixed |
| decisionPower | decision-maker |
| attentionBudgetMinutes | 45 |
| recommendedNarratives | company-intro, golden-circle, rags-to-riches, venture-pitch |
| recommendedTones | inspirational, casual, authoritative |
| tags | external, hiring, recruiting |
Source JSON
{
"$schema": "https://openpresentation.org/schema/opf-audience/v1",
"id": "candidates",
"name": "Candidates",
"summary": "Potential hires evaluating company, role, and people.",
"description": "Candidates are weighing a major life decision and have many alternatives. Lead with mission and why-now, show the team they'll work with, and be honest about the stage. Avoid generic recruiting copy — specifics build trust faster than polish.",
"seniority": "mixed",
"technicalFluency": "mixed",
"decisionPower": "decision-maker",
"attentionBudgetMinutes": 45,
"recommendedNarratives": [
"company-intro",
"golden-circle",
"rags-to-riches",
"venture-pitch"
],
"recommendedTones": [
"inspirational",
"casual",
"authoritative"
],
"tags": [
"external",
"hiring",
"recruiting"
]
}