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Candidates

Candidates are weighing a major life decision and have many alternatives. Lead with mission and why-now, show the team they'll work with, and be honest about the stage. Avoid generic recruiting copy — specifics build trust faster than polish.

Metadata

ID

candidates

Catalog

audiences

Source

spec/catalogs/audiences/candidates.json

FieldValue
senioritymixed
technicalFluencymixed
decisionPowerdecision-maker
attentionBudgetMinutes45
recommendedNarrativescompany-intro, golden-circle, rags-to-riches, venture-pitch
recommendedTonesinspirational, casual, authoritative
tagsexternal, hiring, recruiting

Source JSON

candidates.json
{
  "$schema": "https://openpresentation.org/schema/opf-audience/v1",
  "id": "candidates",
  "name": "Candidates",
  "summary": "Potential hires evaluating company, role, and people.",
  "description": "Candidates are weighing a major life decision and have many alternatives. Lead with mission and why-now, show the team they'll work with, and be honest about the stage. Avoid generic recruiting copy — specifics build trust faster than polish.",
  "seniority": "mixed",
  "technicalFluency": "mixed",
  "decisionPower": "decision-maker",
  "attentionBudgetMinutes": 45,
  "recommendedNarratives": [
    "company-intro",
    "golden-circle",
    "rags-to-riches",
    "venture-pitch"
  ],
  "recommendedTones": [
    "inspirational",
    "casual",
    "authoritative"
  ],
  "tags": [
    "external",
    "hiring",
    "recruiting"
  ]
}