{
  "$schema": "https://openpresentation.org/schema/opf-purpose/v1",
  "id": "sell",
  "name": "Sell",
  "summary": "Move a buyer or evaluator toward purchase, adoption, renewal, or expansion.",
  "description": "Use for customer-facing decks where the goal is commercial movement. Focus on pain, value, proof, differentiation, and the next buying step.",
  "outcome": "The buyer advances to the next step in the commercial process.",
  "successCriteria": [
    "Customer pain is named clearly",
    "Value is tied to customer outcomes",
    "Next commercial step is clear"
  ],
  "recommendedNarratives": ["persuasive-sales", "problem-solution", "challenge-resolution"],
  "recommendedTones": ["persuasive", "conversational"],
  "tags": ["sales", "customer", "commercial"]
}